Brief:
‘Collaboration in Creative Careers’ is a 10-week user research
project aimed at making remote collaboration and communication
more seamless and productive for people in the creative industry.
Main Insight:
Although people enjoy working from home, their productivity suffers.
Solution:
CommUnity: A smart whiteboard concept that addresses most of the
problems and inconveniences faced by creatives collaborating remotely.
My role:
UX Researcher and Designer
Methods Used:
– Identifying users
– Secondary research
– User interviews
– Cultural probes
– Sensory cues
– Data affinitization (Fix)
Deliverables:
– Empathy Map
– Stakeholder Map
– Concept Matrix
– Temporal map
– Journey Map (sketch)
– Product Features
– Mockups
The Covid-19 Lockdown
The COVID-19 lockdowns reshaped work dynamics, ushering in a new era of remote work. As offices closed to safeguard health, many of us found ourselves working from home, navigating a blend of professional and personal spheres.
This shift brought about a paradigm change, redefining traditional notions of workspace and collaboration. Virtual meetings, digital communication tools, and remote project management became the new norm, allowing teams to stay connected despite physical distances.
This project specifically targets remote workers in the creative industry.
The Creative Industry
This dynamic sector, spanning design, film, advertising, and gaming domains,
thrives on the fusion of diverse talents to shape transformative works.
Stakeholder Map
To help us identify our main users- people in different positions, from different creative backgrounds, who work closely/collaborate on group projects.
Empathy Map
It is aimed to help us connect with the target users’ thoughts, words, actions, and underlying meanings in specific scenarios while collaborating remotely.
What has changed about your work since you started working remotely?
–https://buffer.com/state-of-remote-work/2022
Overall, do you feel more or less connected to your co-workers after your shift to remote work?
–https://buffer.com/state-of-remote-work/2022
What kind of remote work structure do you currently operate under?
–https://buffer.com/state-of-remote-work/2022
How Might We…
provide the equivalent of physical presence, help create work-life balance and
make better use of time for people in the creative industry working remotely.
CommUnity
A digital whiteboard that mimics the on-ground collaboration environments of the creative industry to help you retain and boost your productivity, communication and network in the comfort of your home!
Concept Matrix
A visual representation of the pain points our solution/concept addresses on a scale of 1-4, where 1 is least accounted for/least resolved/addressed.
Features
The CommUnity board has a variety of in-built features.
We also provide a number of physical attributes to promote convenience, and mobility and also maintain a balance between the digital and physical world.
– Adjustable height
– Adjustable angle
– Wheels
– Two side tablets
– Camera
– Stylus
– Customizable buttons
– Speaker
– The Knob
The Knob
The Knob is a unique feature of the CommUnity board, with multiple options that help you relive the small moments from your office.
– Hold the knob and move it across the board like any other whiteboard eraser.
– Hold the Knob and twist it to change rooms!
– Press the knob once to access the different tools that we offer.
Senior Designer 
Project Manager 
Junior Designer