Backpack: An Edutainment Platform
Brief:
Design an innovative SNS by researching and combining multiple global trends.
Main Insight:
– Edutainment is a trending and upcoming industry.
– VR headsets are forecasted to become a common tech item in most houses.
– Learning and understanding new information is much more
efficient with visual cues.
– Solo travellers love to spend time discovering local hidden gems,
and not the same old historical monuments.
– Jobs and other commitments make it difficult for people actually to
take the time to travel to new places.
Solution:
Backpack: A social networking service mainly for solo adventurers
and student travellers, encompassing VR technology to provide an immersive
and educational experience from the comfort of your home!
Backpack also allows travel enthusiasts to create online communities to
share their adventures, and trails, ask questions and learn from one another!
– Discover off-the-track locations
– Interact with locals
– Share your trail with your community
– Discuss, share and learn travel, the new way!
Methods Used:
– Porter’s Five Forces
– SWOT Analysis
– PESTEL Analysis
– Interviews
– Surveys
– 2×2 maps
– Empathy Maps
– Mindsets
– Archetypes
– Value Proposition
– Business Model Canvas
– Data Affinitization
– Blue Ocean Strategy
– ERIC
Deliverables:
Pitch deck
My role:
UX Researcher and Visual Designer